Privacy Policy

Account details. Your email address and your name if you add it. There are no passwords: to sign in we email you a one-time code. If you buy a pass without making an account first, we create your account from the email address you give us just before you pay and the name you give when you pay.

Family details you enter. Your children's first names, ages, gender (optional), grade, and your answers about each child (what they love, what they are watching or playing, what they are proud of this year, what makes them unique, favorite toys, what they are curious about or want to be, and favorites such as foods, music, shows, sports and colors). Also your elves' names, the family traditions you list, the first names of any people or pets you ask the elf to mention, and your setup choices (tone, time available, off-limits items, gift preference, reminders). If you list allergies or other safety notes so ideas avoid them, we use them only to keep those things out of your ideas.

What you create. Ideas, calendar entries, supply lists, saved printables, feedback on ideas, and season recaps.

Photos, notes, and your book. If you add a photo of supplies or a room to ask for ideas, it is sent to Anthropic, whose AI describes what it shows so we can write ideas from it. We keep only that short description, not the photo. If you buy The Elf Season Storybook and add family photos to your nights, we store those photos, and any short note you write beside them, privately so we can put them in your book. Only your household can see them, through private links that stop working after an hour. They are never public, never used for ads, and never sent to the AI that writes your book's words. That AI is only told what the elf did each night and whether you loved it, plus the same family details we send it for your ideas (your children's first names, ages, and interests). Words you change in your book are kept privately with it and are never sent to the AI either. We remove the hidden camera data (such as the location a phone records) from every photo before saving it. When you make your book, we keep the finished PDF (the newest version, if you update it) so you can download it again. You can delete any photo, all of your photos and notes, or your finished book at any time, and deleting your account deletes everything. We keep photos, notes, and books until you delete them or delete your account. They are stored privately with Supabase, our database and storage provider.

Reminders and sharing. Your reminder time and time zone, an email for a co-parent you invite, and the email address of anyone you give a gift to.

Payments. Payments are handled by Stripe. We never see your full card number. We keep a record of what you bought and when. When you start a checkout without being signed in, the email address you typed is passed to Stripe so it is filled in on their page.

Technical data. Basic error and performance information, and a scrambled (hashed) version of your network address that we keep for a short time to stop sign-up abuse. We also keep a record of each request we send to the AI for ideas or printables: which feature was used, how much AI was used, and when, linked to your account so we can manage costs and the generation limits. It never includes what you typed or what the AI wrote, and if you delete your account it stays without your account attached.

Advertising and measurement data. On our public pages (home, about, pricing, sign-up, and log-in), Meta's pixel and Google's ads tag record which pages are viewed and set cookies so we can measure our ads. When you sign up, start checkout, or buy, we also send Meta that event, a scrambled (hashed) version of your email address, your browser and network details, and, for purchases, the amount. If you arrived from one of our Google ads, we also keep Google's ad-click ID with your sign-up or purchase, along with the time and, for a purchase, the amount, and tell Google Ads so it can count the result. That record holds no name, email address, or details about your children.

North Pole Planning Department is for parents. Children do not create accounts, and we do not knowingly collect information directly from children. Details about your children come from you, the parent, and are used only to run the service for your family: your ideas, calendar, reminders, printables and, if you buy it, your Storybook.

We do not sell children's information or use it for advertising. Your children's names, ages, and other details are never sent to Meta or Google. The Meta pixel and Google ads tag do not run inside the app or on the setup questions where you enter family details. Please avoid entering anything more than you are comfortable with; first names are enough, for your children and for any friends, relatives or pets you ask the elf to mention.

• To create your ideas, calendar, supply lists, and printables, and, if you buy The Elf Season Storybook, your keepsake book.
• To take payments and provide the access you purchased.
• To send nightly reminders and account emails you ask for.
• To send product updates and offers. Signing up (including for a free account), asking for a free download such as our elf notes or Christmas lists, or buying a pass adds you to this list, and every email has an unsubscribe link.
• To measure our advertising and show our ads to people likely to be interested.
• To keep the service secure, prevent abuse, and fix problems.

We share information with the service providers below, which help us run North Pole Planning Department, and with Meta and Google for advertising as described above:

• Supabase (database, sign-in, and private storage for photos and books) and Vercel (hosting).
• Anthropic (AI that writes ideas, printables, and the words of your Storybook). The details needed for a request, such as a child's first name, age, and your answers about them (and, if you added them, the first names of people or pets the elf may say hello to in notes), and, for a photo ask, the photo, are sent to Anthropic to generate the result. Anthropic does not use what we send it to train its AI.
• Stripe (payments and sales tax).
• Resend (reminder and account emails) and Kit (product update emails).
• ManyChat (automatic replies on Instagram, Facebook, and TikTok). If you comment a keyword on one of our posts or message us there, ManyChat receives your public username, name and profile picture, your message, and, on Instagram, whether you follow our account, so it can send you the link you asked for. It keeps these as a contact record until we delete it.
• Google Workspace (our e-mail inbox, for messages you send us). We also use a scheduling tool to post on social media, which sees public comments on our posts.
• Sentry (error monitoring) and Vercel Analytics (anonymous visit counts, such as which pages are viewed and where visitors came from, without advertising cookies).
• Meta and Google (advertising measurement). Their own privacy policies apply to their use of this data.

Some ideas link to Amazon. If you click a link, Amazon's own policies apply, and we may earn a commission as an Amazon Associate. We do not share your family details with Amazon.

We may also share information if the law requires it, or to protect the safety of our users or service.

We use cookies that keep you signed in and remember small settings, such as a closed banner. While you fill in the setup questions, your answers are also saved in your browser on this device so you can pick up where you left off. They stay on your device and are removed when you finish. On our public pages we use Meta's advertising pixel and Google's ads tag, which set cookies to measure our ads. You can turn off ad personalization in your Facebook, Instagram or Google ad settings, or block or clear cookies in your browser. They do not run inside the signed-in app. We also set one small cookie of our own, for 30 days, that notes which site, post, ad or email brought you to us (for example Instagram, Pinterest or a Google search). When you sign up, ask for a free download or buy, we keep that note next to the sign-up, the request or the purchase so we can tell which of our posts and ads lead to sign-ups and sales. It holds no name, e-mail address or child's detail, and a browser that sends the Global Privacy Control signal does not get it. If your browser sends the Global Privacy Control signal, we don't run the ad tags or send Meta or Google events about you. Third parties you visit through links, such as Amazon, may set their own cookies.

We keep your information while your account is open. You can delete your account any time in Account settings. Deleting it removes your children, ideas, calendar, printables, Storybook photos, notes and books, and settings.

We keep payment records for as long as tax and accounting laws require, and copies in backups until they cycle out. If you are on our email list, deleting your account also unsubscribes you, and you can unsubscribe from any email.

You can view and change your family details in the app, delete your account, and unsubscribe from emails. Depending on where you live, you may have additional rights, such as asking for a copy of your information or asking us to correct it. To make a request, email info@northpoleplanning.com and we will respond within the time the law allows.

We use reputable providers, encrypted connections, and limit access to your information. No system is perfectly secure, so please keep your sign-in codes to yourself and tell us if you think someone else has used your account. We are based in the United States, and our database and hosting are in the United States.

We may update this policy and will post the new date at the top. If a change is significant, we will let you know. Contact us at info@northpoleplanning.com or PO Box 345, Windsor, CO 80550.